denny Ethnic & National book

To learn more, visit www.ywcaofmissoula.org. These public service announcements are the latest installment of the YWCA Missoula's award-winning racial justice social marketing campaign designed to spark dialogue around racism in the Missoula community and nationwide. YWCA Missoula's racial justice social marketing campaign is used as a model for other YWCAs in mostly white communities like ours. The messages are intended to be positive, powerful, and accessible, and to be far-reaching in impact. The goals of the social marketing campaign are: 1) to raise community awareness about the existence of racism, prejudice and bias in ourselves and in society at large; 2) to reduce prejudicial attitudes and beliefs; 3) to encourage communication across ethnic and cultural lines; and, 4) to empower white people to take action to interrupt prejudice and to be pro-active allies to people of color.